ITx 2018 Conference Programme

Jump to: Wednesday 11th | Thursday 12th | Friday 13th

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The ITx 2018 Programme may change without notice


How to think like a Customer for IT professionals

Friday 3:20pm - 3:50pm, itSMF Service Management conference (Room 4 (ManageEngine))

Customers think differently about IT than IT professionals. Do your customers feel like IT doesn’t understand them? Want to help your team learn to think like your customers?

Dealing with customers is no longer the exclusive domain of Service Desk and Relationship Managers. At the speed of business today, it take the whole IT team to delivery customer-enabling IT Services.

Based on 30 years of being both an IT staffer and IT manager, this lighthearted session takes attendees to the other side of the fence for a revealing view of IT from the customers’ perspective, and gets them thinking the way your customers do.


Greg Sanker

CIO, Oregon Department of Administrative Services (USA)

Author of IT Change Management: A Practitioner’s Guide, Greg Sanker spend the first 25 years of his professional life at a Fortune10 technology company and is now CIO of an Oregon state agency. Greg's passion is leading people-focused change and he is regarded as one of the top 25 thought leaders in IT service management.