ITx 2019 Rutherford Programme

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DRAFT: The ITx Rutherford 2019 Programme may change without notice

How New Retail is Rapidly Evolving from eCommerce to Stealth Commerce

Thursday 11:40am - 12:10pm, IT Professionals NZ (Wairau Room)

Stealth Commerce is a scenario in which the customer no longer recognises a transaction as a transaction. It's a scenario in which a transaction is so seamless, so tightly woven into the fabric of a customer's daily life to the point they not only couldn't (or wouldn't want to) live without it but it's SO non-disruptive, so utterly benign as to be considered 'background noise' on any given day.

It is at this point that commerce becomes truly headless and breaking into this new paradigm with new or old brands alike becomes a case of unseating an incumbent and unless they make some kind of monumental error, you'll never get a shot at it again.


Jason Greenwood

eCommerce Manager, HealthPost

Jason has specialised in digital commerce & transformation for over 17 years. He has previously owned a successful eCommerce pure-play, worked in the digital agency space, and is currently eCommerce Manager for New Zealand's largest online retailer of natural health products, HealthPost.

Jason is a digital consultant, industry thought leader, keynote speaker and loves sharing his passion, experience, and knowledge with the world.

Jason believes that the best digital technologies & experiences help unleash, enhance and inspire human potential.