The ITx Rutherford 2019 Programme may change without notice
Current digital marketing requires to follow advanced technology such as Artificial Intelligence, Cloud service, and Big data as well as to deliver localized content on time to customers consistently.
Image recognition and voice recognition can provide a convenient user interface for end-user to quickly find what they want. Cloud service can resolve sudden excessive traffic at the typical marketing season and can manage the infrastructure cost flexibly. Big data technology is changing CRM methodology from traditional analysis to adaptive and targeted analysis. Thus, it can be stated that digital marketing is related to advance technology development intimately.
Furthermore, brand identity consistency and content localization are significant factors in digital marketing for global customers with time to market. This presentation aims to introduce IT-based digital marketing requirements and global practices, and to share the successful project management practice of massive multilingual (34 languages) digital marketing website rollout, and then discuss the possibility of the digital marketing adopting AI, Big data, and Cloud.
MIITP; Whitireia New Zealand; LG CNS Co., Ltd
Doyun Kim is a representative project manager and a technical expert of digital marketing (consumer website) at LG CNS, a PMI project management professional since 2005, and MIITP.
In 2001, he joined in Samsung SDS to develop learning portal website for consumers and conducted various web-based projects managing from internet-based examination system, e-payment module, e-learning system to digital marketing websites. In 2015, he was assigned to massive global digital marketing website rollout project as Chief project manager encouraging over 200 project member to complete 74 multilingual websites (34 languages) for 66 countries within 9 months.
He always states that well-made teamwork and logical thinking are the most influential driving factor of projects.