ITx 2020 Programme

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Sentiments analysis of the feedback from a business simulation game: Quantifying the unquantifiable

Thursday 12:00am - 12:30pm, CITRENZ (

This paper relates to an online business simulation game in agraduate level course of Strategic Management, which has mainly two types of assessments: one is individual-based while the other is group-based assessment. Every group has a mix of domestic as well as international students, and the group also consists of male and female students. The purpose of this paper is to analyse and make sense of theirreflective feedback from the games and to compare their experiences and opinions on a set of four questions. It was hard to make a composite sense of the experiential feedback as most of them were qualitative in nature.However, using a numerical score technique to each feedback, the paper has created a set of data for the sentiments analysis. This has further been illustrated by ‘force field analysis’ to make the overall comparison interesting and more comprehensible.


Ram Roy

Senior Lecturer and Researcher in Management, Eastern Institute of Technology

Dr Ram Roy is employed by Eastern Institute of Technology, Hawke’s Bay as a Senior Lecturer to teach operations management, supply chain management, strategic management, advanced operations management (BBS level); and lean management, decision making (Masters level). Ram has done his PhD in supply chain management, and has a teaching experience of over 27 years. His research profile spans across a range of engineering and management topics including inventory modelling, JIT procurement, TQM, lean management, value stream mapping, etc. He also has five years of industrial experience as a mechanical design engineer in one of the leading international companies.