Programme details

From fun-lovers to institutionalists: Uncovering the subcultures of kiwi IT workers

Friday 11:20am - 11:50am, (Wellington venue 1)

IT workers are often seen as sharing a set of values that unite the IT profession and set us apart from other kinds of workers. But how similar are we in reality? Based on a survey of 500 IT professionals we identify four very different groups amongst New Zealand IT professionals: Fun-lovers, independents, innovators, and institutionalists. We outline the differences between these groups and their values, then explain why this matters for understanding our own approach to work, assigning tasks to others, setting up effective teams, and managing staff.


Jocelyn Cranefield

Senior Lecturer School of Information Management, Victoria University of Wellington

Jocelyn's research centres around understanding the challenges and impacts arising from digital change, innovation and technology adoption, to help leaders guide future action. This includes issues arising from the use of data-driven decision-making, predictive analytics and artificial intelligence, especially how partering with ‘intelligent’ IT is changing the nature of work. She led the NZ World IT Project and is a regular presenter at conferences and author of journal articles and book chapters. Jocelyn previously worked as a team manager, senior manager, manager of R&D, and consultant in digital strategy for government organisations, startups and the education and museum sectors.

Mary Ellen Gordon

Mary Ellen returned to academia after a long period working in applied research - and data-related roles, including founding and leading the team that implements Apple-branded surveys to support marketing of Apple products worldwide, and heading research at Flurry, where she mined insights from app analytics data collected from more than a billion smartphones and tablets each month, and dissecting data coming from a variety of third-party data sources for Apple’s iAd group. She also founded and led organisations that provided research and analytics consulting (Market Truths), data-driven content marketing (Story in the Data), and data training services (Analytics for Us). Mary Ellen particularly enjoys connecting theory and practice and bridging the gap between decision makers and people who are deep in the weeds of an organisation’s data. She is a technology enthusiast, being an early adopter of Web surveys (starting in 1995), online education (starting teaching online in 2000), and conducting research in virtual worlds.